Our Process
Designed with intention.
Managed with precision.
From first assessment to ongoing scent management, every program follows a structured process designed to create a scent environment that is appropriate, repeatable and distinct.
01
Discover
Olfactory Brand & Scent Assessment™
We begin by understanding your brand, audience, environment and operational conditions. Before a fragrance is selected, we diagnose the experience.
Assessment considerations
- 01Brand identity
- 02Customer or guest profile
- 03Desired atmosphere
- 04Existing sensory conditions
- 05Space type and layout
- 06Ceiling height
- 07HVAC conditions
- 08Traffic patterns
- 09Hours of operation
- 10Existing odours
- 11Number of locations
- 12Brand guidelines
- 13Interior materials
- 14Launch date
02
Define
Olfactory Brand Profile™
We translate insight into a scent strategy: how the environment should feel, what should be avoided and which olfactory territories are most aligned with the brand.
Example — Olfactory Brand Profile
BO / SPEC
- Desired perception
- Refined. Warm. Natural. Quietly luxurious. Contemporary.
- Emotional objective
- Comfort + confidence + discovery
- Avoid
- Overly sweet. Synthetic fruit. Heavy perfume. Medicinal notes.
- Primary territory
- Grounded
- Secondary territory
- Serene
- Accent territory
- Botanical
- Scent character
- Dry woods. Green foliage. Soft mineral air. Restrained citrus.
03
Create
Fragrance Direction & Sampling
Rather than presenting a catalogue of generic options, we develop a concise set of scent directions connected to the Olfactory Brand Profile.
Direction 01
Quiet Canopy
Green / Woody / Mineral
Calm, composed, naturally premium.
Direction 02
Warm Architecture
Dry Wood / Amber / Soft Spice
Structured, warm, quietly luxurious.
Direction 03
Botanical Air
Leaf / Citrus Peel / Aromatic Herbs
Fresh, clear, contemporary.
Structured feedback
- Does this feel like your brand?
- Too warm or too cool?
- Too familiar or too unexpected?
- Too natural or too perfumistic?
- Too subtle or too present?
- Would this feel right in the environment over time?
04
Deploy
Environmental Scent Engineering
A scent must work in the real world, not only in a sample vial. We specify the equipment, location, schedule and intensity required to create a consistent environmental experience.
Scent Specification Sheet™ — Example
BO / SPEC
- Site
- Toronto Residential Lobby
- Space
- 3,200 sq. ft.
- Ceiling
- 12 ft.
- Fragrance
- BO-01 / Quiet Canopy
- Equipment
- BO Signature 1000
- Method
- Standalone cold-air diffusion
- Schedule
- Daily, 07:00–22:00
- Intensity
- 32%
- Reservoir
- Lockable
- Service
- Monthly
05
Manage
Managed Scent Program™
A scent environment is not a one-time installation. It is an ongoing operational program.
- Fragrance supply01
- Equipment scheduling02
- Remote management where available03
- Replenishment04
- Preventative maintenance05
- Intensity adjustment06
- Atomizer replacement07
- Documentation08
- Seasonal scent optimization09
- Multi-location consistency10